Social Media Lessons from Bon Jovi
Bon Jovi make communicating with their fans look easy and fun. Here's how they use social media and technology to take their interactions to the next level.
View ArticleToronto Raptors 2010: Where realistic marketing happens
Last Sunday I went to the Toronto Raptors’ preseason game against the Phoenix Suns (I never turn down an opportunity to see Steve Nash play if I can help it). […]
View ArticlePart I: Celebrity and public good, featuring LeBron James’ Nike commercial
So last week, Nike released this commercial featuring NBA player LeBron James, formerly of the Cleveland Cavaliers and now of the Miami Heat: Let’s be clear. This is not a […]
View Article
More Pages to Explore .....
